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1. Introduction to the Lean Start-Up. (250 words). The C level perspective being taken, the Part A process including feedback. Profit, creativity, lean characteristics.
2. Business Objectives. Profit, sales revenue and profit margin objectives for the first three years of operation (250 words).
3. Value Creation: Customer Value Proposition Canvas (Diagram) Minimum Viable Product
Individual student explanation, extensions and details as per the taught syllabus. (500 words)
4. Value Capture: ‘Lean’ Business Model Canvas (Diagram)
Individual student explanation, extensions and details as decided by the individual student) of the Business model (means-ends transformation process. (500 words)
5. Detailed Development Plan (1000 words) with references to Appendix I One of :
The CFO Financial Plan (Note: All students must explain why the start-up is financially viable and profitable)
6. Critical evaluation of the plan and any possible future developments, competitor moves, changes in customer needs that need to be accounted for (e.g. Pivots see Ries Chapter 8). (250 words)
7. Summary: Why is a profitable, competition beating, value creating ‘lean’, investable entrepreneurial opportunity? Why should someone invest in and/or provide loan finance to this Lean Start-Up?
Appendix I) Primary and Secondary Market Research
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