Choose an advertisement from a magazine and study it carefully. Jot down your observations to the following questions:
Who might the ad be targeting (age group, gender, social group, etc.), and why do you think so?
Who are shown to be users of the product in the ad?
What visual strategies are being employed to make the appeal to the intended audience ? Give examples.
What messages are communicated by the images in the ad, both directly from the text, and indirectly in other ways? How are those messages being communicated?
What other objects are present in the ad, and what is the background or environment portrayed? how do these objects increase the appeal of the ad?
How does the ad affect you on both an emotional and a logical level?
Evaluate the ad from a biblical perspective. Does it promote sin or biblical morality?
If you were in the advertising meeting of those who originated the ad, how would you vocalize the intended strategy for it–that is, how will it sell the intended product?
Write a 2-3 page informal reaction paper (not a formal essay, but use proper English style, sentence structure, and vocabulary) summarizing your findings from your visual advertisement
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