Sample Marketing Essays on Apple Company Ethical Branding

Executive Summary

Modern Companies utilize the concept of ethical branding as a means of portraying their businesses as moral and ethical. Ethical branding as a marketing tool strikes a balance between the economic aspect of a business and the ethical aspects. Ethical branding resonates with a large percentage of modern-day consumers who are conscious of matters business ethics and sustainability. Apple Inc. has managed to build a multi-billion-dollar company due to its strategic use of the concept of ethical branding. Ethical branding has enabled the company to appeal to a diverse group of customers throughout the world. Apple Inc. has built its ethical brand on innovation and the company’s values such as privacy, diversity, and sustainability. The ethical brand of …

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