Social media influences the way businesses market their products. It is worth mentioning that through social media, consumers are able to share ideas regarding a certain product. More so, through social media consumers of different products interact to share ideas concerning different products in the market. Some of the platforms used include Facebook, Twitter, Pinterest and Instagram. Businesses use Facebook to share content, Pinterest to show their products and LinkedIn to create networks with prospects. It is therefore, imperative for organizations to understand the impact of social media as a marketing strategy for their products because these platforms are a major boost to their revenue.
Businesses increase revenue when they engage with their social followers. With the advancement in technology, …
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