Creative People or Creative Teams
Creative people can be defined as people who concentrate on the value of discovering new ideas and working on them. Creative people endeavor to build value in novel ways. Even though they already have brilliant ideas in mind, they still take pleasure in listening to others because of their perpetual exploration of great ideas.
When confronted with undertakings that necessitate creative thinking, creative teams may function well together towards either a result or work better independently, relying on their creative thinking styles. In nurturing environments where team creativity flourishes, stronger general operations will surface. According to Bilton (2007), creative teams of people motivated by the fortitude of creativity will improve general performance of an organization. Google Corporation is portrayed as an institution where workers operate in small teams to team up, disagree, and argue their ideas and ventures. The company’s framework is flat to capitalize on creativity. The company has no formal channels, and ideas can stream within groups. For instance, when a Google employee desires to work with another team, he or she can change teams anytime they want without seeking consent or following any human resource systems (Murphy & Ensher, 2008). The company’s motto discourages its employees from doing things because someone has told them to.
Creative people and teams regularly have brainstorming sessions as well as normal meetings, both formal and informal, to find new ideas and how to implement those (Goncalo & Staw, 2006). In this aggressive and volatile business world, the way to persist in the long-term is through encouraging creativity and novelty. It can be said that creative people and teams are the raw materials that help a business thrive and have a competitive edge over its competitors in this unpredictable business world. Creative people are the instruments of achievement and wealth.
Bilton, C. (2007). Management and creativity: From creative industries to creative management. Hoboken, New Jersey: Blackwell Publishing.
Goncalo, J. A., & Staw, B. M. (2006). Individualism–collectivism and group creativity. Organizational behavior and human decision processes, 100(1), 96-109.
Murphy, S. E., & Ensher, E. A. (2008). A qualitative analysis of charismatic leadership in creative teams: The case of television directors. The Leadership Quarterly, 19(3), 335-352.
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