Qatar Airways is the state-owned airline that has headquarters in Doha. Its base is the Hamad International Airport. The airline operates around the globe with a large fleet and worldwide destinations besides being top airline in the Gulf region. Since 2013, it has been member of One world Alliance. It has been growing over the years through expansion of fleet, services, workforce, and destinations covered. This strong growth can be attributed to various factors in the aviation industry as well as the airline’s capability to market its services to the domestic and international customers (Mcghie2012). This paper explores Qatar Airways by discussing factors and analysis of the airline, product and marketing strategies, business strategy, trends and challenges.
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