InterContinental Hotel

InterContinental Hotel

 

Introduction
Strategy and competitive strategy – Defining strategy
Overview of competitive strategy
Evolution of competitive strategy theory

——

Competitive strategy in the hotel industry in the new millennium – Practical challenges and academic studies
Competitive strategy, competitive methods, and critical success factor
Competitive methods in the international hotel industry
Continuing information technology deployment
Customer-service oriented technology (online reservation, Wireless Communication and Application, Deployment of Entertainment Technology, Self-Service Facilities, E-commerce Technology,…)
Management and decision-making support technology (CRM, Improvement of Property Management System, Database Marketing and Data Mining, Revenue Management System, Yield Management and Cost Control System,
International expansion and market occupation (Merger and acquisition, Management contract and franchise, Joint venture with strategic partner, Strategic alliance,
Stakeholder relationship management (Customer relationship management, Employee relationship management, Business partner relationship management,
Development of new product and services (New products and services deployment, Innovation in service concept, Engaging in research practice ,
Change of business structure (Spin-offs of peripheral assets, Reshaping organization structure, Naming critical personnel )
Marketing initiatives and campaigns (Special promotion programme, Co-promoting with marketing partner, Brand repositioning, Image advertising campaign, Internet marketing, Effective pricing,
Quality consistency and improvement (Investing in human assets, Property renovation, Upgrading service standards, Quality performance rewards and evaluation )
Social awareness and environmental sensation (Partnership for community development , Aid programme for regions wrecked by natural disaster, Environmental protection practice,
Summary
Conclusion and implication

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic Guarantees
  • Free title page and bibliography
  • Free unlimited revisions
  • Plagiarism-free papers
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Progressive delivery
  • Plagiarism report
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double or single line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Writing quality papers is a TOP priority. One expert takes one order at a time.
The service package includes topic brainstorm, research, drafting, proofreading, plagiarism check, citation formatting, and revisions.

Money-back guarantee

We appreciate how valuable your time is. Hence, we make sure all custom papers are 100% original and delivered within the agreed time frame

Read more

Zero-plagiarism guarantee

Each paper is written from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

We see it as our duty to follow all instruction the client provides. If you feel the completed paper does not meet your exact requirements, we will revise the paper if you let us know about the problem within 14 business days from the date of delivery.

Read more

Privacy policy

Your email is safe, we use your personal data for legal purposes only and in accordance with personal data protection law. Your payment details are also secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

You can easily contact us with any question or issues you need to be addressed. Also, you have the opportunity to communicate directly with assigned writer, e-mail us, submit revision requests, chat with us online, or call our toll-free on our site. We are always available to our customers.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
-->