IKEA ( BUSINESS CASE)

Corruption is endemic in Russia and it is baked into the culture. Culture and corruption are central themes in this week’s case.

Detailed write-ups should include at least the following:

1) Current situation – this section should include a brief summary of Ikea’s strengths and an thorough analysis of the current situation (challenges and opportunities in Russia).

2) Alternatives – this section should consider different alternatives Ikea might have considered when expanding in Russia.

3) Chosen strategy – what strategy did they chose to deal with corruption and to still be successful in Russia and was it the right one? What should they do next?

4) Lessons learned – what are some lessons learned from this venture into Russia and how might they be applied to other scenarios.

Please read the case and answers the folllowing questions.

Remember, this week’s topic is culture so make sure there is a deep dive into cultural issues in your write-up. Refer to case study rubric for add’l guidance.
Answers must be at least 1500 words. Use rubrics and read case to be able to answer.

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