Global Strategy

Learning Objectives:

Students will be able to:

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1. Develop a global strategy for a United States-based firm.

2. Develop research skills utilizing the Bemidji State University Library system and Google Scholar.

Assignment:

Write a strategic plan to expand a US-based company into a foreign market

Project Goal:

Imagine you are a global expansion coordinator for a US-based company. You have been assigned to explore the possibility of expanding your company into a foreign country. Your assignment is to develop a strategic report for top management, discussing the possibility of expanding into the chosen country.

Step 1:

Choose a US-based company (or franchise) that you believe is a good candidate for foreign expansion

Choose a company/franchise you are familiar with (IBM, McDonalds, etc)

Make sure you can find enough information about the company through annual reports, search engines, etc. in order to complete a VRIO analysis

Step 2:

Choose a foreign country as a potential market. Make sure you can find enough information so that you can conduct an analysis of the country’s formal and informal institutions.

You can use the globalEDGE indices website (https://globaledge.msu.edu/global-insights/by/country ) to help you to choose a country. You might want to cite some of these indices in your paper.

You can find resources about various countries’ institutions at these sites:

Formal Institutions – website suggestions

This website no longer has the resources outlined in the video – HLB International

You can get some information about formal institutions by clicking on your country at the Global Edge website: https://globaledge.msu.edu/global-insights/by/country

Do a search for “doing business in….”
https://www.pwc.de/de/internationale-maerkte/assets/doing-business-mexico.pdf – (an example for a search for Mexico)

Informal Institutions – website suggestions:

BusinessCulture.Org

WorldBusinessCulture.Com

Formal and Informal institutions:

International Affairs Resources ** A great site!

Step 3:

For more details see https://en.wikipedia.org/wiki/Global_strategy

Complete your report discussing a strategy on how to bring your chosen franchise into the foreign market

Title page
4 to 7 written pages
Bibliography
Your report will have a structure like this:

Title Page
Strategic Summary –1 page
Introductory paragraph – describe what the paper is about
Analysis
Resource-Based – summarize your VRIO Analysis
Institution-Based – summarize your Institution-Based Analysis
Formulation – summarize the strategy formulation
VRIO Analysis – see text pages 105 and 353 – 1-2 pages
Introductory paragraph describing the firm and the purpose of the VRIO analysis
Value
Rarity
Imitability
Organization
Institution-Based Analysis – 1-2 pages (probably 2 pages)
Introductory paragraph discussing the foreign market and the purpose of the institution-based analysis.
Formal Institutions – Politics, Laws and Economics
Informal Institutions – Cultures, Ethics, and Norms
You may want to make reference to the Hofstede cultural indices in your analysis
Strategy Formulation – 1/2 to 1 page
Bibliography
Your paper should be in a completed form that you would be proud to give to your supervisor. Your paper does not have to be completed in APA style, but include a bibliography. Please share any resources you might find that might help your classmates complete the paper in the discussion area: Unit 15 – Strategy Paper Discussion

You can submit your paper here: Unit 15 Strategy FDI Paper

** Be sure to watch the following video for more detailed instructions**

For the VRIO analysis -Prepare a chart similar to the following:

Resource/ Capability

Valuable?

Rare?

Costly to imitate?

Exploited by organization?

Competitive implications

Firm performance

Resource/ Capability #1

Yes/No

Yes/No

Yes/No

Yes/No

Competitive advantage or disadvantage/

Temporary or sustained advantage or disadvantage/

Competitive parity

Below, at, or above average

Resource/ Capability #2

Yes/No

Yes/No

Yes/No

Yes/No

Competitive advantage or disadvantage/

Temporary or sustained advantage or disadvantage/

Competitive parity

Below, at, or above average

Resource/ Capability #3

Yes/No

Yes/No

Yes/No

Yes/No

Competitive advantage or disadvantage/

Temporary or sustained advantage or disadvantage/

Competitive parity

Below, at, or above average

Here is the PowerPoint file from which the video was derived:

Strategy Paper PowerPoint

Make sure to pay attention to grammar tips as outlined here. Your overall grade on this assignment will be severely impacted if the tips shown in this video are ignored.

Activity    Course Objectives    Learning Objectives    Points
Strategy Paper    1-3, 8    1-2    100