Examine the importance of branding and alternative branding strategies.

ULO 3 Examine the importance of branding and alternative branding strategies. (CLO 3)

ULO 4: Evaluate ways that marketing executives manage a product’s life cycle. (CLO 4 & 5)


Initial Post

Review the following information about Proctor and Gamble’s efforts to revitalize Secret, a 50 year old brand:

Background on Secret:

  • Read the video case in the textbook on pages 315-318.
  • Watch the Secret video

Secret Campaigns

  • Explore Proctor & Gamble’s Secret campaigns “Let Her Jump” and “Mean Stinks”.
    • Let Her Jump
    • Mean Stinks

Based on the information provided above as well as research, put yourself in the position of a marketing consultant brought in to Proctor and Gamble to formulate a set of well-developed and supported recommendations to revitalize its 50 year old brand, Secret. You will be presenting your recommendations to the company’s senior leadership team.

Based on the Unit content you will find in Chapters 10 & 11 in your textbook, your recommendations should be based on a critical evaluation of the effectiveness of its prior marketing strategies. The recommendations should be logically presented, well-supported, and thoroughly vetted. Use the following ULO’s to help structure your recommendations.

ULO 3 Examine the importance of branding and alternative branding strategies.

ULO 4: Evaluate ways that marketing executives manage a product’s life cycle.

The post Examine the importance of branding and alternative branding strategies. appeared first on Essay Lane.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic Guarantees
  • Free title page and bibliography
  • Free unlimited revisions
  • Plagiarism-free papers
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Progressive delivery
  • Plagiarism report
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double or single line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Writing quality papers is a TOP priority. One expert takes one order at a time.
The service package includes topic brainstorm, research, drafting, proofreading, plagiarism check, citation formatting, and revisions.

Money-back guarantee

We appreciate how valuable your time is. Hence, we make sure all custom papers are 100% original and delivered within the agreed time frame

Read more

Zero-plagiarism guarantee

Each paper is written from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

We see it as our duty to follow all instruction the client provides. If you feel the completed paper does not meet your exact requirements, we will revise the paper if you let us know about the problem within 14 business days from the date of delivery.

Read more

Privacy policy

Your email is safe, we use your personal data for legal purposes only and in accordance with personal data protection law. Your payment details are also secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

You can easily contact us with any question or issues you need to be addressed. Also, you have the opportunity to communicate directly with assigned writer, e-mail us, submit revision requests, chat with us online, or call our toll-free on our site. We are always available to our customers.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages