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DeBeer’s Diamond Dilemma (Links to an external site.)Links to an external site., put yourself in the role of a newly hired manager at DeBeers. Your job is to review and recommend a strategy or strategies to ensure that market share is not negatively impacted based on the growing popularity of synthetic diamonds. Some additional research will be needed. This link will give more information on synthetic and natural gemstones: https://www.gia.edu/gem-synthetic (Links to an external site.)Links to an external site..
Your strategy should address the following:
Assess the competitive landscape.
Determine the current state of the industry.
Analyze past and current strategies.
Formulate two additional strategies.
Assess the need for diversification.
From a consumer point of view, determine which purchase option you would select and justify your decision.
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