Chipotle Mexican Grill CASE 12. Complete a case study of Chipotle Mexican Grill in the case section of the text (please copy link for the case study). A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the Chipotle Mexican Grill to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations. Minimum 4 pages excluding exhibits. This is a group work so strictly adhere to analyzing the following sections only in APA format: 3. A new mission statement (include the number of the component in parenthesis before addressing that component) Great mission statements address these 9 components: • Customers: Who are the firm’s customers? • Products or services: What are the firm’s major products or services? • Markets: Geographically, where does the firm compete? • Technology: Is the firm technologically current? • Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness? • Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm? • Self-concept: What is the firm’s distinctive competence or major competitive advantage? • Concern for public image: Is the firm responsive to social, community, and environmental concerns? • Concern for employees: Are employees a valuable asset of the firm? 8. Current and historical Financial Statements (Income Statement (I/S), Balance Sheet (B/S) and Statement of Cash Flows) from the 3 most current years for the firm The financial statements must include changes (deltas) between years. Vertical and horizontal analysis between years shown in exhibits. 9. Ratios from the most current and available 3 years with deltas and analysis
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