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Part 1
Read about the macro-environmental factors influencing the external environment of the company in ‘Materials’, ‘Part 1’.
Considering your studies in Week 6, analyse the macro environment of an industry in which the company operates.
Your answer to this part should be no more than 400 words. (20 marks)
Part 2
Read the documents and materials provided in Part 2 of the ‘Materials’.
Analyse one of the industries where the company operates, considering the structure of competition and the competitive forces within the industry. Based on that analysis, discuss the attractiveness of the industry. Refer to the theories and frameworks presented in Week 7 and 8 and apply them to the specific case.
Your answer to this part should be no more than 900 words. (25 marks)
Part 3
Read the documents you can find in ‘Materials’, ‘Part 3’.
Analyse the resources and capabilities of the company and how they might contribute to a position of sustainable competitive advantage. Refer to the theories and frameworks presented in Weeks 9, 10 and 11 and apply them to the specific case.
Your answer to this part should be no more than 1400 words. (40 marks)
Part 4
Based on your study of Block 2 reflect on the skills you have developed and how the activities you carried out in Weeks from 6 to 11 have enhanced those skills.
Your answer to this part should be no more than 300 words. (15 marks)
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